GLOBAL EXPERIENCE OF IMPLEMENTATION OF ETHICAL PRINCIPLES IN THE ORGANIZATION OF ECONOMIC SECURITY OF BUSINESS ACTIVITIES

Abstract

The present era has set forth new demands for entrepreneurial activities, particularly concerning the organization of economic security. Business ethics, once relegated to a theoretical concept, saw its practical significance underestimated for quite some time. Following the adoption of the Sustainable Development Goals by the United Nations in 2015, there has been a significant shift in understanding the importance and necessity of businesses adhering to ethical principles in their operations. This article explores key ethical principles in entrepreneurial activities and their interconnection with the organization of economic security in entrepreneurship. It emphasizes the need for integrating ethical principles into business processes to minimize risks and ensure long-term sustainable development. The paper provides a survey of global brands that successfully implement ethical principles in ensuring their economic security. To illustrate their activities in this direction, the authors investigate examples from various industries, highlighting the methods used for managing social responsibility and corporate ethics. Additionally, the research presents risks and threats to the economic security of entrepreneurial activities associated with non-compliance or violation of ethical principles.