Abstract
Currently new competitive environment and fundamental changes in the traditional industries are taking place. The digital transformation of companies can be an effective tool to gain a competitive advantage, but its success requires consistent actions, from the strategic vision to implementation. New architectural solutions are needed to ensure a strategic alignment of business and IT architecture for further successful development.The purpose of this research paper is to develop a conceptual approach and method of Enterprise Architecture modeling for global container shipping lines, allowing the companies an effective development in the context of global changes in business forms and methods, reducing negative impacts and taking advantage arising from these changes.
Highlights
The container shipping industry contributes significantly to global world trade, but it has reached its maturity stage, which is characterized by declining income growth, structural overcapacity and changes in customer demand
The purpose of this research paper is to develop a conceptual approach and method of Enterprise Architecture modeling for global container shipping lines, allowing the companies an effective development in the context of global changes in business forms and methods, reducing negative impacts and taking advantage arising from these changes
The purpose of this research paper is to develop a conceptual approach and a method of Enterprise Architecture modeling for global container shipping lines, allowing the companies effective development in the context of global changes in business forms and methods, reducing negative impacts and taking advantage arising from these changes
Summary
The container shipping industry contributes significantly to global world trade, but it has reached its maturity stage, which is characterized by declining income growth, structural overcapacity and changes in customer demand. Established companies face new competition from “digital disruptors” – new industry players who have more opportunities to influence customers because of the implementation of new technologies. To overcome these problems, companies have to adopt strategic changes such as business consolidation, processes integration, investments into digitalization. [2] The company digital transformation can be an effective tool to gain competitive advantage, but its success requires consistent actions, from strategic vision to implementation. The purpose of this research paper is to develop a conceptual approach and a method of Enterprise Architecture modeling for global container shipping lines, allowing the companies effective development in the context of global changes in business forms and methods, reducing negative impacts and taking advantage arising from these changes
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