Abstract
ABSTRACT Wynwood, Miami, is a world-renowned global art canvas of street art and cultural production site. The rise of Miami as a global arts city and its hosting of Arts Basel enhanced the place marketing of Wynwood. Wynwood’s recent trajectory is driven by the confluence of art, real estate, and urban planning. Its redevelopment over time has been dramatic, transitioning from a low‐income immigrant neighborhood and warehouse district into innovative artistic milieu. In the 2020s the neighborhood is being highly commodified, resulting in the loss of artistic capital replaced by trendy retail, condo, and hotel projects. Our analysis is primarily based on interviews with gallery owners in 2016 and 2022, as well as planning documents and business census data. Wynwood as an art venue has peaked, and artists and galleries are exiting. Nonetheless, Wynwood continues to be marketed as an arts neighborhood by property developers and retail and entertainment businesses
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