Abstract
Getting your ideas heard and influencing outcomes at work can be challenging given modern distractions and information overload. This practitioner-focused brief explores evidence-based communication strategies for capturing attention and gaining buy-in. Drawing from research in cognitive psychology, persuasion, and leadership storytelling, it provides guidance on crafting compelling messages through narrative structure, formatting for visual engagement, and crafting an persuasive opening statement, evidence, and resolution. The brief also offers tips for delivering ideas interactively to different learning styles while empowering participation over passivity. Real-world case studies from Patagonia, Anthropic, and Discovery Education demonstrate effective application across industries. By understanding human cognition and facilitating collaborative discovery, communicators can inspire others towards shared goals through respect, understanding and inspiration over directives.
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