Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

Meng Tao, Faizan Alam + Show 2 more

Open Access

https://doi.org/10.1177/21582440241232751

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Journal: SAGE Open	Publication Date: Jan 1, 2024
License type: cc-by

Abstract

Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

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