GESTÃO DE COMUNICAÇÃO DURANTE A EXECUÇÃO DE PLANOS DE EMERGÊNCIA NA AVIAÇÃO COMERCIAL

Abstract

Why is crisis management important? Simply put, without it, and without a plan to accomplish necessary goals, crises grow and relationships are damaged in the long term, short term, or both. When something goes wrong, no matter who is at fault and regardless of the reason, someone must tell the true story as quickly as possible. A crisis does not necessarily have to turn into a disaster for the business or organization involved. How an organization communicates when hit by crisis often make or brake it. This article discusses how to limit damage effectively by acting quickly and positively through communication. Moreover, it illustrates that it is possible to turn a crisis into an opportunity by communicating efficiently. The world learns about the incident only minutes later and both the media and the public (or clients) will be impatiently waiting for accurate information, which includes detailed explanation for the event, immediately. The task of meeting that challenge falls to the people who plan, and are responsible for carrying out, effective crisis communication management operations.