GERAKAN SOSIAL BERBASIS MEDIA SOSIAL DALAM PERSPEKTIF MORAL SOSIAL

Abstract

Social media as the prominent phenomenon of digital culture has become the infrastructure for social and political movements. Digital media platforms such as Facebook and Twitter have become practical tools for social movements, especially for communicating, organizing, and gaining wider publicity. However, a more careful study shows that activism on social media can only become an impactful socio-political movement if it meets the requirements of contemporary culture. Social media apparently does not support the absorption and deepening of complex discourses or difficult issues. In addition, direct (offline) activities, namely traditional forms of organization, are absolutely necessary for resilient and impactful social movements. These findings are in line with the study of social movements in the Catholic Church. Only through direct action in the offline realm can social movements foster spirituality, empower people, manifest a sense of solidarity, and become deep collective movements that inspire continuous effort for the sake of the common good.