Abstract
Liberec granite is one of the most iconic Czech rocks. It is highly aesthetic, its mining has a long tradition, an interesting history and it is currently used to make high-quality products. In the wider vicinity of Liberec, this rock creates many attractive rock formations. Nevertheless, its current presentation towards potential tourists is practically zero. The article analyzes the potential of individual topics related to Liberec granite to attract tourists. It also describes the strong elements on which it is possible to build future promotion. In the Discussion chapter, the virtual educational trail “The Story of Liberec Granite” is presented, which should hopefully help to promote this local product.
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