Geography study of furniture industry business in Makassar city, Indonesia

Abstract

Furniture industry is one of the small industrial sector that continues to grow in Indonesia. The need for products from furniture industry continues to increase because this industry sector provides interior design and artistic value that can provide comfort for residents so that it can support various activities. to know the factors that support and hamper the management of furniture industry, marketing distribution of furniture industry, and strategy to improve business of furniture industry in Makassar City, data retrieval technique is done by observation, interview and documentation. The result of the research shows that: 1) Factors supporting the furniture business include: location, affordability of raw materials, the presence of skilled labor, the technology used, the amount of production and the availability of adequate facilities and infrastructure in the marketing of production. The inhibiting factor is the amount of capital; 2) Marketing of furniture production can be done through direct order to industrial location, through store that is occupied to sell furniture and delivered in accordance with orders requested by consumers either from the city of Makassar or to the surrounding districts such as Palopo, Bulukumba, Bantaeng, Gowa, Takalar, Soppeng and Maros, to other provincial capitals such as Mamuju, Palu, Manado and Kendari. 3) The amount of income of business owner from furniture industry belongs to high income level. The results show that this furniture industry has good prospects because of good raw materials, skills, and marketing. Therefore, these efforts need to be developed in order to increase the income of the community.