Abstract
Risk communication process contains not only scientific but also ethical elements, which have been discussed only in recent years. A systematic and detailed discussion about this subject is necessary to be generally accepted by human societies. Risk communication on natural hazards is a three-way process involving: 1) scientists, 2) scientists and public authorities, and 3) scientists and the public and the mass media. It is important to note that the perception of risk is not only a matter of scientific and technical evaluations but also feelings of fear and outrage (including emotional and cultural aspects). It is necessary to expand the range of assessment taking into account the High-impact Low-frequency events, as well as incorporating new ways of thinking as the black swan theory. Crisis analysis should include the study of unusual or unexpected events in order to improve risk communication planning, additionally considering geoethical elements.
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