Abstract

In 1968 a wave of student protest manifested itself throughout the Western world. Fifteen years later, a phenomenon variously described as the “Yuppies” or “Yumpies” began to be noted in the United States; a new environmentalist party entered the West German Bundestag for the first time; and a peace movement emerged in Western Europe that was able to mobilize an even larger and more mature segment of the public than did the anti-war movements of the Vietnam era.These seemingly dissimilar phenomena have something in common: they reflect a process of intergenerational value change that is gradually transforming the politics of Western societies. This process—a shift from Materialist to Postmaterialist value priorities—has brought new political issues to the center of the stage, and provided much of the impetus for new political movements. It has split existing political parties and given rise to new ones. And it raises serious doubts about the long-term viability of the Atlantic Alliance.

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