Abstract
ABSTRACT This manuscript reviews the challenge of increasing the participation in organized religions among members of Generation X. Given the pervasiveness of Consumerism in American society, this Generation is particularly likely to apply their consumer problem-solving skills to major life decisions, such as joining a church or faith community. And, the distribution methods and channels traditionally used to deliver religious programming are fraught with structural obstacles to drawing this group to participate. These obstacles are identified and solutions proposed.
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