Abstract
ABSTRACT The research focuses on exploring the role of collaborations in the functioning of such nonprofit organizations as museums. In this vein, we traced the impact of collaborations on both innovations (technological, product) and social performance applying the museum sector as an example. The data were collected from an online survey of museum directors (n = 197). Employing partial least squares structural equation modeling (PLS-SEM) and the Hayes process macro, our analysis revealed a strong positive relationship between collaborative orientation and the development of both product and technological innovations. Furthermore, both types of innovation positively contribute to social performance. Nevertheless, we found that only product innovation serves as a mediator of the relationship between collaborative orientation and social performance. This research highlights the importance of fostering collaborative partnerships for museums seeking to innovate and achieve their social goals.
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