Abstract
A great interest in the study of the value orientations of a person is explained by their decisive role in explaining human behavior. Previous studies have shown that demographic factors influence people's value system. Over the past 20 years, several mass surveys have been conducted with wide geography. Their results showed that in the world there are processes of transformation in the structure of cultural values of different communities of people. The aim of this study was to examine the effects of generation and gender factors on value orientations. The study was based on Schwartz's theoretical model of cultural values. The survey was attended by 384 residents of Chelyabinsk and the Chelyabinsk region (Russia). To collect empirical data, Schwartz's questionnaire in Russian was used. The study found that representatives of the Soviet generation are more oriented towards conservative values, and representatives of the post-Soviet generation more adhere to values reflecting their openness to experience. In this study, men differed from women in a greater commitment to the values of autonomy and power. Considering the values of generations in the context of the gender of respondents, it is found that hedonistic values and the desire for stimulation and power are represented by a U-shaped curve in men and an inverted U-shaped curve in women. This allows us to conclude that in Russia, conditions of economic stabilization lead to increased openness to experience and dominance among men. For women, these conditions make the desire for dominance and high social status less significant.
Highlights
Interest in the problem of personal values is determined by their decisive role in regulating human behavior
Researchers believe that cultural values and their interaction with gender are an important factor in human behavior [7]
The results of the study showed that the existing differences in the values of generations of modern Russia lie in a greater orientation of older generations to conservative values, and younger generations to openness to experience
Summary
Interest in the problem of personal values is determined by their decisive role in regulating human behavior. Researchers have shown that personality value orientations are influenced by demographic factors such as age and gender [1,2,3,4,5]. Researchers compare the values of adolescents with the values of adults [2] or the values of adolescents of different ages [1]. Often, these studies consider the gender factor. Little attention is paid to the joint influence of age and gender factors on human values. Researchers believe that cultural values and their interaction with gender are an important factor in human behavior [7]
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