General Election 2015 in Singapore: What Social Media Did and Did not Do

Abstract

The online buzz leading up to the 2015 Singapore general election (GE2015) favoured opposition parties and personalities, encouraging perceptions that the opposition would garner more votes than in 2011. Instead, the ruling People’s Action Party won and saw an increase in their vote share from 60.1% in 2011 to 69.9%. What role, then, did social media play in this election? This study shows that, against prevailing assumptions, GE2015 was not a social media election. Through an online survey of 2,000 respondents conducted after polling day, it was found that mainstream media and their online counterparts were used most frequently and were trusted more as sources of information about the election. Online and offline political participation was also low. However, social media users were more interested in election issues, were more likely to discuss politics with others and participated more in offline political activities than non-users.