Gendered labor: Appearance management and the unequal extraction of effort and time among ambassadors

Abstract

This article examines the gendered appearance management ambassadors do to properly represent states. Drawing on feminist sociologist theorizations of labor, and attentive to intersections with sexuality, class, and Western standards, the study shows the unequal extraction of time and effort from men and women as they manage their appearance in diplomacy. Theoretically, I argue that the gendered management of dress, hair, and adornments are better conceived of as labor than as habitus or capital. Empirically, the study focuses on appearance management among ambassadors posted to Washington D.C. 2018–2020. Relying on a wealth of data—an original time survey, ambassador interviews, and observations—the study makes three empirical claims about the diplomatic embodiment of states: (a) diplomatic appearance standards are largely gender binary, with male uniformity and female variation; (b) more time and effort is demanded from female than male ambassadors; and (c) diplomatic appearance standards demand gender labor that is inextricably linked with the management of sexuality, upper class conventions, and Western physical appearance norms for representing states. In short, individuals presenting as men or women (although apparently not nonbinary) may now represent states as ambassadors, but more labor is extracted from women in doing so.