Abstract
The article is devoted to the study of gender stereotypes in sports discourse. Despite the fact that institutional analysisas already penetrated gender studies, there are very few studies devoted to such a truly ”masculine” activity as professional sports. This determines the relevance of the topic of this work. Sport as a social institution is an ideal opportunity to study male and female stereotypes. Gender stereotypes permeate every aspect of human personality and appearance, and dictate how men and women should act, think and behave. Gender embodies a pattern of relations that evolves over time to define masculinity and femininity, structuring and regulating people’s relation to society. Gender stereotypes are especially clearly visible in professional sports. Professional sports s seen as an activity in which the differences between males and females are manifested, as well as the dominance of the former over the latter. The study was conducted on the material of sports press in the period from 2018–2023.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
