Abstract
Abstract Recently it has been argued that women's choices play a significant role in the structure of job segregation. Drawing on a case study of women scientists and engineers, this paper focuses on the preferences and plans of women who entered gender‐atypical jobs in the technical professions. The evidence suggests that the women had to face considerable hostility in their choice of jobs from non‐specialist teachers and careers advisors. However, they withstood opposition with the support of specialist teachers in single‐sex schools and their parents. The findings imply that while women's attitudes to education, training and careers should not be neglected in the study of gender segregation, the social context in which they evolve should be emphasised in a sociological analysis of the labour market.
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