The existence of traditions, attitudes, and prejudices that reject women’s participation in economic, social, and political activities; limited access to formal education that affects the high incident of women’s illiteracy); health pressure during pregnancy and lack of food and nutrition are obstacles of women in rural development. So far, the village development approach has not evenly considered its equitable benefit for women and men. the approach makes a need for the emergence of gender inequality and injustice. The development of rural areas needs to pay attention to gender (equality) because the benefits of development are usually only felt by one side, especially man. Gender empowerment is a measure to improve the quality of human resources from various development sectors and as an effort to reduce poverty. Gemeksekti Village and Jemur Village which has long been recognized as batik village in Kebumen Regency. However, based on) the long-term development plan (RPJP) of Kebumen district, batik industry was not a priority. Kebumen district government focuses on agribusiness as the main program. This study aims to describe and analyze relating to 1) the potential and problem from the gender perspective in batik’s village; 2) the efforts that have been done by the stakeholders which contribute in the development of rural areas. The research’s locations are Gemeksekti Village and Jemur Village, Kebumen Sub-district, which has been proclaimed by the Local Government as an area in the development of rural areas in Kebumen District. The method is qualitative descriptive and data has collected by literature study, survey, FGD, and in-depth interview. The results are the recommendation to various parties and support policymakers in determining development programs for rural areas, especially in the Gemeksekti and Jemur Village.

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