Gender, prejudice, and categorization

Abstract

In a replication of a study by Taylor and Falcone (“Cognitive Bases of Stereotyping: The Relationship Between Categorization and Prejudice,” Personality and Social Psychology bulletin, 1982, 8, 426–432), subjects (n=161) listened to videotapes of three males and three females in a staged discussion of ways to increase voter turnout. Subjects subsequently attempted to identify which speaker had made each of the suggestions offered during the discussion. In confirmation of Taylor and Falcone, both sexes made significantly more within-sex than cross-sex attribution errors, suggesting the importance of gender in processing information. Subjects also rated the speakers on items reflecting their likability and their competence. Contrary to Taylor and Falcone, no promale prejudice effects were found. Relationships were also determined between the dependent variables and subjects' scores on a measure of sex role attitudes and on the M (instrumentality) and F (expressiveness) scales of the Bem Sex Role Inventory (BSRI; S. L. Bem, “The Measurement of Psychological Androgyny,” Journal of Consulting and Clinical Psychology, 1974, 42, 155–162) and the Personal Attributes Questionnaire (PAQ; J. T. Spence, R. Helmreich, and J. Stapp, “The Personal Attributes Questionnaire: A Measurement of Sex-Role Stereotypes and Masculinity-Femininity,” JAS Catalog of Selected Documents in Psychology, 1974, 4, 143). No Significant BSRI or PAQ effects emerged, thus failing to replicate either the results for within-sex errors reported by Taylor and Falcone or those subsequently reported by Frable and Bem (“If You Are Gender Schematic, All Members of the Opposite Sex Look Alike,” Journal of Personality and Social Psychology, 1985, 49, 459–468).