Gender, Paid Employment, and Deindustrialization in New Towns in North-West England, c. 1970–1990s

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Abstract Existing research into the deindustrialization that afflicted northern England and Scotland during the twentieth century has focused predominantly on men’s experiences of unemployment and strikes. In contrast, this article examines the relationship between women’s employment and deindustrialization through the lens of three new towns in north-west England. Skelmersdale, Runcorn, and Central Lancashire were established during the 1960s and 1970s, partly with the aim of attracting employers and workers to a region experiencing industrial decline. Competing constructions of women’s work, both paid and unpaid, informed how the towns were planned, managed, and experienced. The new towns widened employment opportunities for female workers, but they did not significantly reshape gender roles because women remained responsible for housework and childcare while men were conceptualized as breadwinners. To explore this contradiction, the article analyses archival material produced by the development corporations that planned the new towns, alongside original oral history interviews conducted with women who lived and worked in them. It argues that even in situations of deindustrialization and rising male unemployment, women’s jobs did not displace men’s. Rather, the new towns represented a continuation of and a departure from existing patterns of employment, demonstrating that state-led urban development was fraught with gendered tensions.