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Abstract
Questions remain about how we can initiate use of vasectomy and other underutilized birth-control methods for men over contraception medication for women. This paper’s analysis of sex promotion in Nigeria, utilizing the indicators continually featured in the extant literature, uncovers the result of the masculinization of contraception medication marketing and use. People are projected to change their conceptive activities to decelerate populace increase, but the converse is also true. How can we better comprehend the contradiction in the birth control market and the reasons behind birth control manufacturers’ decision to choose a particular business strategy in a time marked by sustainability champions? Although companies hold divergent views on marketing approaches for successful and broad utilization of contraception medication, over the long run, most have zeroed in on mass promotion. Researchers have identified the financial and segment conditions that rouse couples to oversee their fertility, but this study examines gender marketing and family planning methods. We hypothesize that masculinization of birth control marketing induces consumption in men. We adopted the Likert scale of 1 (strongly disagree) to 5 (strongly agree) for the data collection on birth control consumption. Data analysis relied on the use of graphs and ANOVA. This study substantiates that masculinization of the marketing mix elements (combined stakeholder engagement, mass marketing, celebrity endorsement, & communications) will induce birth control consumption in males. This discovery is an invaluable contribution to knowledge in both theory and practice.
Highlights
1.1 Background to the StudySustainability remains at the forefront of the discussion of birth control despite the ongoing arguments made by academics that starting a business with the sole goal of social profit is "madness," as the fundamental purpose of business is financial profit or both financial profit and social profit (Business in the Community, 1997; Varey, 2002; Hastings & Angus, 2011; Peattie & Peattie, 2003; Jiatong et al, 2021)
Despite the unending debates in the birth control market over optimizing a business strategy in the wake of the green and economic crises and a time characterized by sustainability promoters, our results suggest that a business sustainability model may produce better results
Masculinization of birth control marketing is feasible if marketers increased male pedagogies to reinforce consumption of birth control in men
Summary
Sustainability remains at the forefront of the discussion of birth control despite the ongoing arguments made by academics that starting a business with the sole goal of social profit is "madness," as the fundamental purpose of business is financial profit or both financial profit and social profit (Business in the Community, 1997; Varey, 2002; Hastings & Angus, 2011; Peattie & Peattie, 2003; Jiatong et al, 2021). How can we better comprehend the contradiction in the birth control market and the reasons behind contraception companies’ decision to choose a particular business strategy in a time marked by sustainability? Companies hold divergent views on marketing approaches to execute successful and broad utilization of contraception medication, over the long run, most examinations have zeroed in on mass promotion to deal with conception prevention. Researchers have given responses to questions encompassing the financial and segment conditions that rouse couples to oversee their fertility (Dumond, 1975; Cleland & Wilson, 1987; Coale, 1973; Tone, 1996; Steinfeld et al, 2018; Winterton, 2021)
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