Gender in Rhetorical Theory

Abstract

The phrase gender in rhetorical theory refers to how gendered identities and dynamics have shaped the conceptualizing of rhetorical performances and interactions. Scholars have attended to this dimension of rhetoric by examining problems relating to gendered norms and representations as contexts, conditions, and functions for rhetoric. Despite the different aims and times of these inquiries, they share central concerns about the gendered productions and exclusions of discourses and rhetorical practices. Scholars also contribute to work in both rhetorical scholarship and gender studies by bringing diverse projects into contact to create new insights. Scholarly attention to gender in rhetorical studies has often critiqued conventional theories of rhetoric for importing simplistic accounts of gender or for failing to address its importance at all. Many crucial contributions to rhetorical studies have worked to correct this problem by drawing on interdisciplinary literature—particularly from feminist theory, intersectional analysis, queer theory, trans theory, and masculinity studies—enriching understandings of how rhetoric functions. Such research has enabled rhetorical theory to begin to account for distinct embodied encounters, material conditions, and performative agencies. Scholars have drawn on interdisciplinary literature to advance a more nuanced account of gendered experiences and representations in rhetorical theory. This research has often related sexism and misogyny to a host of other forms of bias and bigotry that are evident in some of the scholarly assumptions and abstractions guiding the discipline of rhetorical studies. These include universal and neutral standards of rhetorical efficacy, individualistic accounts of the rhetorical agent, and definitions of rhetoric as a representation of (or response to) an external reality that appeals to a preexisting audience. Rhetorical theorists have also contributed to broader conversations engaging complexities of gender by highlighting the role of discourse in the production of biological essentialisms; gender binaries; interlocking oppressions; and multiple vectors of marginalization, discrimination, erasure, exclusion, and violence.