Abstract
ABSTRACT This paper provides an overview of the practice and study of rhetoric in Scandinavia. It describes the culture, political system, and media system of Scandinavia as a prerequisite for both the study and the practice of rhetoric in this region. The paper provides special attention to the Scandinavian researcher’s sense of public obligation and to the study of egalitarianism and authenticity. The study and teaching of rhetoric in Scandinavia is multifaceted, however it is united by a common desire to be in touch with the world. The meaning of rhetoric is seen as a means to help people become active agents in their own lives, contribute to create better public debates, improve discussion, and reasoning in policymaking.
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