Abstract
Consuming or utilising products derived from the pig are forbidden for Muslims. This study aims to describe the understanding of Islamic university students about pig derivative products of food and non-food products. This research was conducted by questionnaire for taking data. The indicators used in this data are information about various types of products, forms in pig terms and indicators in product purchasing decisions. The sample used in this study amounted to 350 respondents. As a whole, Islamic University students stated the status of pig derivative products, both food and non-food, is haram. This study shows a relationship between organisations that students follow towards their knowledge of pig derivative products. But this is unfollowed by their behaviour when buying non-food products. They do not consider the halal status of non-food products except on cosmetics products. This result can be valuable information in further halal awareness studies. Gen Z has to increase their knowledge about pig products and their derivatives daily.
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