Gelombang Pop Culture Tik-Tok: Studi kasus Amerika Serikat, Jepang, India dan Indonesia

Abstract

This article discusses TikTok as a global pop culture wave, with case studies in the United States, Japan, India and Indonesia. TikTok is a popular culture that does not come from the West but is able to develop and spread throughout the world and is accepted by the community. In fact, TikTok is growing rapidly in the United States, where the United States is often regarded as a source of popular culture. The author uses the concepts of culture, pop culture and globalization, as well as literature studies to study the wave of pop culture TikTok. The author found that in terms of applications, TikTok is able to compete with twitter, Instagram, facebook, linkedIn, etc. TikTok applications are able to adapt to the domestic market in terms of content and culture because it has a local team in the development of specialized content. TikTok often faces challenges so it is considered a bad application in terms of culture that does not fit the local context or is considered to have political tendencies. However, TikTok always improves in dealing with these issues