Gauging the Pragmatic perspectives of Tourism in the ventures of Make in India

Abstract

Make in India is an indigenously conceived and developed campaign. Launched on 25th of August, 2014 with a lot of fanfare, Make in India, the brainchild of Indian Prime Minister Shri Narendra Modi is a highly sophisticated and well-drawn campaign designed to take the Indian economy to the next level by specifically providing the thrust to the manufacturing sector. The campaign aims at attracting higher volumes of Foreign Direct Investment (FDI) through simplifying and subsidizing the rules and regulations associated with the establishment of manufacturing units on Indian soil. Since its launch, the campaign has grown from strength to strength and crossed milestones galore. The campaign outlines 25 major sectors that will be the torchbearers of its triumph. Tourism configures one of those 25 sectors and it won’t be an exaggeration if it is counted as one of the most avowed sectors given PM’s specific inclination towards the tourism sector (which can be reinforced by the often-repeated mention in his addresses ). Amitabh Kant, the Chief Secretary of the campaign, is a highly regarded man for his extraordinary contributions to tourism and being the mastermind behind brand-building campaigns like Incredible India and Kerala: God’s Own Country. Further, India is blessed with captivating and unspoiled natural and manmade assets which are stellar factors for the success of tourism in any country on the globe. The Tourism sector in India has shown exceptional growth in the last two decades and the pattern is quite sustaining. This work attempts to analyze the stark aspects as regards the intricacies of Make in India endeavors. The present study aims to envisage ways and means by which tourism could play a sparkling role in adding value to the campaign. Media reports have been extensively reviewed to make concrete deductions on the prospective role of tourism in strengthening the Make in India ventures. This conceptual work has ample scope given the niche and contemporary vibes associated with the campaign and the far-reaching and pronounced implications of the initiatives.