Abstract
India is a country with beautiful landscapes, flora and fauna along with rich cultural heritage. Furthermore, the presence of huge skilled and unskilled labour provides India a unique opportunity for seeking inflow of the foreign tourists. Tourism sector in India was not a priority sector for the government after independence and it came into prominence only after 1990. ‘Incredible India’ and ‘Atithi Devo Bhav’ Campaign launched by the previous government are appreciable; however, the share of world tourist arrival to India is still minimal. India is among the very few countries which faces adverse foreign situation in terms of tourism as the number of Indians travelling abroad are just double the foreigners coming into India. With the stable government at the centre and the new initiatives like ‘Clean India’ ‘Digital India’ and ‘Visa on Arrival’ announced by the government, the tourism sector may hope to have some positive changes. This paper seeks to analyze the problems being faced by the inbound tourism industry and the vast potential through SWOT analysis.
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