Abstract
The goal of this study is to identify gaming slang terms in the news articles of highly rated Russian media. Three online newspapers of various types were used as an empirical material: Kommersant (the first private business newspaper in Russia), RBC (a socio-political analytical newspaper) and Rossiyskaya Gazeta (agency of the Russian Federation government). With help of the content analysis of the media texts, all cases of using the slang gaming terms such as achievement, noob, easter eggs etc. have been discovered and described. The results of the study show that over the past five years the popularity of the gaming terms usage in the media has been growing; this increase can be described as a linear progressive growth: gaming slang is becoming an integral part of the Runet online resources and is gradually entering common vocabulary. It can be assumed that with the increase in the number of media managers from the generation of digital natives and their transition to the category of decision makers, the growth of gaming slang terms in online media will become exponential.
Highlights
The goal of this study is to identify gaming slang terms in the news articles of highly rated Russian media
The purpose of this study is to examine the dynamics of the occurrence of game terminology in the vocabulary of Russian Internet media
It is interesting to analyze the process of entering game terms into the content of Russian media over the past 5 years
Summary
Young people have a great influence in providing trends in the modern communication space. They often try to set themselves against the world of adults. The main game terms which are used: noob, cheater, achievement, Easter egg and skill. In the non-gaming communication space, young people often use the concept of “cheating” in a positive sense. The difference between Easter eggs and the usual game secret is that it does not fit into the general concept of the narrative, it is difficult to find it, attention and excellent skills are required to complete the game.
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