Abstract

Nowadays, performance profitability and turnover reduction are the main challenges of big companies in the professional services' sector. While it's not always possible to achieve all the goals of a large multinational in each country, it's necessary to assess its development to do so. Thus, the steps identified are going to a new version of business architectures, where they can be used innovative frameworks to collect interesting results. However, for the sake of management, to ensure cohesion between teams, it's also necessary to obtain high income to support enterprise architecture and the intended business model, which highlights the use of the concept of gamification to allow it. In this context, it's necessary to understand how the commitment of stakeholders evolves and if the application of gamification techniques and/ or frameworks enhances this variable, taking performance evolution as another variable that could be evaluated. After all, not only invested capital profitability matters, where we usually call Key Performance Indicators (KPI).

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