Gamification as a tool of commercial bank staff economic activity and stimulating

Abstract

Human capital is one of the key factors for an organization's success in modern economic conditions. Its formation and implementation depend on the policy of the enterprise in the field of personnel management. Complexity and ambiguity of intra-personal processes - the carrier of human capital determine the necessity of progressive movement in the direction of research of cause-and-effect relations between managerial decisions, corporate environment, and the reaction of personnel to it in the forms of activity on the transformation of the human capital of a personality into the capital of the same name of organization and created value. Well-known tools of influence on the mentioned processes consist in the realization of mechanisms formal and informal influence and the creation of conditions for successful stimulation of economic activity. Digitization is the modern trend of economic reality in the behavior of the new generation of personalities of staff. This means the devaluation of the tradition of obedience in response to the priorities of freethinking, determination, uncompromising, creativity and independence, the reference point to "easy", "game" attitude to professional and everyday situations. All this determines the daily habits, interests, properties of reaction to the stimuli of human activity determine the necessity to choose alternative methods of influence from the authoritarian ones. In this regard, the development of the theory and methodology of gamification of the employee's activity in the organization is seen as relevant. The presented article is devoted to the research of gamification's methodology of management in a system of non-material stimulation of commercial bank personnel.