Gamification aplicada à formação na indústria hoteleira

Abstract

This study aims to explore the usefulness of a training platform/mobile app based on gamification for the hotel industry in Portugal, with contents that respond to the most common training needs in this context. Through gamification, companies can motivate workers to participate in learning activities and thus improve productivity. Using a qualitative approach, five different stakeholders were surveyed, companies that offer these type of training solutions and three hotel companies. In this case, data were collected in three hotel chains operating in Portugal, from twenty-three employees in five focus groups. The results of the study allowed the identification of the main training needs in the different hotel units and the main obstacles felt by managers and workers in the implementation of the training plan and also identified gamification in training as a motivational strategy that promotes adherence to training.