Abstract
In the new era, Tiktok platform has attracted a large number of users with short video and live broadcast functions, forming a huge user group, and the platforms purchasing power has gradually increased, providing rich profit opportunities for entrepreneurial users. Tiktok realizes business value through the output of entrepreneurial users, and both parties achieve mutual benefit in the game. This paper mainly studies how Tiktok and entrepreneurial users can make better profits through game theory. The problem is analyzed by two aspects which are business model and game ecology of Tiktok platform and game relationship between Tiktok and entrepreneurial users. And the game is based on Nash equilibrium, through the study, we get the conclusion that the balance of Tiktok and senior users is increasing the service fees and reducing the cost of products and that of Tiktok and novice users is decreasing the service fees and raising the cost of products.
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