Abstract
This arƟ cle examines the problems related to gambling, parƟ cularly in the context of Georgia, while exploring global approaches that promote responsible decision-making. It discusses various forms of gam-bling, including loƩ eries, sports beƫ ng, electronic gambling machines (EGMs), and casino games, and their asso-ciaƟ ons with problem gambling. The arƟ cle highlights the link between high gambling involvement and problem gambling, emphasizing that the level of engagement in gambling acƟ viƟ es has a greater impact on behavior than the specifi c type of game played. The role of adverƟ sing in promoƟ ng gambling is discussed, with a focus on the markeƟ ng strategies employed by the industry. AddiƟ onally, it provides an overview of the Georgian gambling market and the legislaƟ ve provisions implemented to miƟ gate the adverse eff ects of gambling on society. More-over, the arƟ cle emphasizes the importance of broadcast media monitoring in academic research, parƟ cularly in assessing the eff ects of gambling adverƟ sements on individuals' behaviors and aƫ tudes. The arƟ cle concludes by highlighƟ ng the importance of comprehensive analysis combining staƟ sƟ cal indicators with social studies to assess the eff ecƟ veness of gambling regulaƟ ons and reforms. It emphasizes the need for ongoing research to understand the complexiƟ es of gambling behavior and develop strategies to promote responsible gambling pracƟ ces.
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