GALLERY SPACE AS A PLACE FOR PRESTIGE DEMONSTRATION (BASED ON THE MATERIALS FROM AUTHOR'S RESEARCH STUDIES, INTERVIEWS, AND ART GALLERIESWEBSITES)

Abstract

Our professional interest is determined by the format of creativity in the urban environment and the motives of a creative subject. Today, there is apparent interest in the formation of new incentives for the creative activity of the subject. The main function of creative urban spaces is to arrange a creative environment where new creative ideas are being formed. From the point of view of social statistics, marketing and management, image building and geo-branding, the creative space can be defined, as a special infrastructure where you can create not only events, but also find supporters, employees, as well as partners for the implementation of innovative socially significant projects. Art projects of gallery spaces are a platform for creative industries producing new meanings, and the image of gallery spaces is increasingly becoming an iconic place or place (podium) for demonstrating the prestige of intellectual elites.