Fuzzy Model for Human Color Perception and Its Application in E-Commerce

Abstract

Although image retrieval for e-commerce field has a huge commercial potential, e-commerce oriented content-based image retrieval is still very raw. Modern online shopping systems have certain limitations. In particular, they use conventional tag-based retrieval and lack making use of visual content. The paper presents a methodology to retrieve images of shopping items based on fuzzy dominant colors. People regard color as an aesthetic issue, especially when it comes to choosing the colors of their clothing, apartment design and other objects around. No doubt, color inuences purchasing behavior — to a certain extent, it is a reection of human's likes and dislikes. The fuzzy color model that we are proposing represents the collection of fuzzy sets, providing the conceptual quantization of crisp HSI space having soft boundaries. The proposed method has two parts: assigning a fuzzy colorimetric profile to the image and processing the user query. We also use underlying mechanisms of attention from a theory of visual attention, like perceptual categorization. Subjectivity and sensitivity of humans in color perception and bridging the semantic gap between low-level color visual features and high-level concepts are major issues that we plan to tackle in this research.