Abstract
Fuzzy Model for Educational Portal Quality Assessment
Highlights
Nowadays the web has become a pervasive communication medium for all organizations (Cocquebert et al, 2010)
The goal of this study was to define the principles for evaluating the educational portal quality, using a fuzzy logic approach
We have shown that educational website quality assessment should be based on the integrated quality index
Summary
Nowadays the web has become a pervasive communication medium for all organizations (Cocquebert et al, 2010). The educational portal has become a key tool for developing and promoting the academic, scientific and educational competences of universities (Caglar and Mentes, 2010). The importance of marketing communications for higher education institutions cannot be overlooked. The educational portal provides a solution for aggregating content, information systems and educational services of the university for presentation to the end user in the required format. The educational website can be an effective marketing tool to attract consumers of educational services and to form a positive University image. This is crucial for all institutions in conditions of high competition
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