Abstract
This paper analyzed the development risk factors of high-tech brand systematically, established the evaluation index system of the development risk of high tech brand and then built the comprehensive evaluation model of the risk of high tech brand applying analytical hierarchy process (AHP) and fuzzy comprehensive evaluation methods. Finally, a practice of comprehensive evaluation on a certain brand was given based on the model established.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have