Fuzzy Comprehensive Assessment of Internet Public Opinion Response Effect Based on AHP and Entropy Method

Abstract

Internet public opinion response assessment is a very important part of the internet public opinion. This assessment can summarize the works of public opinion response processing, and identify the strengths and weaknesses in response process to provide the basis for the future response processing. In this paper, according to the characteristics of the internet public opinion response work, we proposed a fuzzy comprehensive assessment scheme of internet public opinion based AHP and entropy method and verified the effectiveness of the scheme through the case study. This method not only can reduce subjectivity in the evaluation process and make the assessment more reasonable and accurate. , but also can provide a reference for improving the internet public opinion response works of government.