Abstract

With the popularization and application of the internet, traditional pattern of public opinion has changed basically, and internet public opinion is cause for more and more concern. Among it, the monitoring and response to internet public opinion has become a new important task around the world. Based on the theory of internet public opinion ecology system’s constitutes, this paper built up an internet ecological monitoring and response system model, including public opinion monitoring information collection, analysis, and response modules, and discussed how to monitor and respond to internet public opinion, how to transform passive response to active research management, and make rational decisions, not emotional decisions. This has certain significance for the establishment of specific systems, and the study internet public opinion scientific, systematic.

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