Abstract
Eco-friendly car is expected to be the next driving market force for global transportation and technology due to its paramount importance towards the sustainability of the environment and society. However, the actual sales of eco-friendly car are not that convincing and it is even decreasing because the consumer is still uncertain to consider eco-friendly as one of the criteria for them to buy their cars. This situation is worsen by the lack of information and awareness regarding sustainability transportation initiatives. Due to the uncertainty and vague understanding of the consumer about this problem, this paper attempts to investigate the current preference of consumer to buy their cars, and whether they really need to buy the eco-friendly car by using the Fuzzy Analytic Hierarchy Process (FAHP) which implements the Intuitive Vectorial Centroid (IVC). Based on FAHP, the imprecise or fuzzy judgment from the decision maker can be incorporated, to anticipate a better decision for eco-friendly car selection. The outcome of FAHP is compared with crisp Analytic Hierarchy Process (AHP), and the findings shows that FAHP can provide an accurate and consistent result with AHP, although it deals with fuzzy judgment inputs from multiple decision makers.
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