Abstract

To better understand the main point and the perspectives of the development of our specialty, I will compare the community of plastic surgeons with such definitions as ‘‘the people’’ or ‘‘the nation’’ because all pertain to social groups. When we say ‘‘the nation’’ we mean people whose common identity creates a psychological bond and an economical community. Their political identity usually comprises such characteristics as a common territory, language, culture, and history. Our famous historian V.O. Kluchevskii wrote in his ‘‘Russian history’’ book: ‘‘The people or nation includes a lot of aspects but the easiest one to understand is its territory.’’ On the whole, the sphere of activities (the territory) of plastic surgeons is quite accurately defined. The most difficult issues appear when we estimate the identity of economic approaches in our work with patients and compare moral principles and a psychological personality of those who call themselves ‘‘plastic surgeons.’’ The main point here is the impetuous growth of cosmetic services in a new branch of activity called aesthetic medicine. It’s exactly in this context there arises the following questions:

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