Abstract
This paper analyses the memory of Brazilian football on the discourse of sports press. Oblivions and silences play a part on the maintenance and construction of memories. On literate societies, newspapers play an important role on the construction of social memory. Taking this for granted, our hypothesis is that the events related to the Brazilian winners of the 1970 World Cup are narrated by the press according to a process of selection and edition that fits well to the demand of affirmation of the “football-art” identity. This notion brings along many images and categories that mix with Brazilian identity. We take as a corpus newspapers published during the last two World Cups (1998-2002) and the newspapers published during the 1970 World Cup, seeking to compare the images and narratives built on both historical periods, synchronic and diachronically. Keywords: football, identity, memory.
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