Abstract

The paper establishes the analysis study of the functioning of the company under globalization where the factors with positive and negative impact on the future company's functioning are both enumerated and analyzed. The purpose of this paper is to present arguments to support the conclusions, and to emphasize the importance of professional quality of the business manager and employees services and activities. The company functioning, in a globalized environment, changes the behaviour, operating rules, principles and business environment. The estimation of the development potential of the enterprise involves its successful operation, i.e. the imaginary existence of this company with other production, selling possibilities, with another structure of the final product, with a different efficiency. The originality of the research consists in the confirmation of existing concerns about the specialization quality of managers to organize business. In this context, for ensuring the development of the company, the financial level of the company must be considered. Companies with considerable financial potential are relatively more flexible, are able to change their economic partners, attempt to implement scientific and technical achievements, accept more easily productive, organizational structure changes, suggesting a method for analyzing the operation of a virtual company imaginary called the enterprise of the future. The manager, burdened by the problems of the company, must always take into account the values, the social problems of employees and of the country.

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