Abstract
In recent years, due to the influence of environmental factors and human factors (transportation, heating, etc.), the frequency of haze in China is increasing day by day. And people's protective measures for haze are not in place. This paper uses the method of questionnaire and data analysis to determine people's demand for haze prevention products. 70.13% of the people living in haze areas are willing to buy anti-haze products. In haze weather, 38.7% of the people prefer to use anti haze masks, 27.3% of the people prefer to use air purifiers, and 16.1% of the people prefer to choose anti haze hangers. The two most important aspects that people focus on are haze prevention effect and wearing comfort. Gender differences influence the intention to buy anti haze products. People's basic functional requirements for wearing anti haze products are anti haze effect. Other requirements include wearing comfort, appearance, price and others, and others include sustainability and quality.
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