Abstract
Fruit growing has achieved advances through the use of new technologies generated by research. In Brazil, it is one of the most prominent sectors in agribusiness, achieving significant results and generating business opportunities. In this way, the fruit market has grown considerably in the last decades, both in quantity and in quality. Allied to this, the changes in consumer behavior regarding food consumption have been responsible for the increase of the fruit market. The objective of this work was to know the evolution of the fruit trade in the city of Lavras, state of Minas Gerais, Brazil, in relation to the quantity sold, monetary value, losses in the gondolas of retail establishments and per capita consumption of the population of this city.
Highlights
One of the most important sectors in the world agribusiness is fruit growing, which includes a large number of fruit trees
The changes in consumer behavior regarding food consumption have been responsible for the increase of the fruit market
The objective of this work was to know the evolution of the fruit trade in the city of Lavras, state of Minas Gerais, Brazil, in relation to the quantity sold, monetary value, losses in the gondolas of retail establishments and per capita consumption of the population of this city
Summary
One of the most important sectors in the world agribusiness is fruit growing, which includes a large number of fruit trees. Brazil with a great territorial extension, allied to the climatic diversity, allows the production of the most diverse fruits, generating great opportunities for the agribusiness. Taking advantage of this advantage, the country produced 38.36 million tons of fruit in 2013, placing it in the 3rd place in the world ranking, surpassed only by China and India, which produced 137.6 and 71.07 million tons of fruit, in that same period [1]. The fruit market has grown considerably in the last decades, both in quantity and in quality. This was possible because of advances in research and development in the industry. There are more than 36,000 hectares producing high quality apples, enough to meet the domestic market and even for export [3] [4]
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