From Web Intelligence to Knowledge Co-Creation: A Platform for Analyzing and Supporting Stakeholder Communication

Abstract

Organizations require tools that can assess their online reputations as well as the impact of their marketing and public outreach activities. The Media Watch on Climate Change is a Web intelligence and online collaboration platform that addresses this requirement. It aggregates large archives of digital content from multiple stakeholder groups and enables the co-creation and visualization of evolving knowledge archives. Here, the authors introduce the base platform and a context-aware document editor as an add-on that supports concurrent authoring by multiple users. While documents are being edited, semantic methods analyze them on the fly to recommend related content. The system computes positive or negative sentiment automatically to provide a better understanding of third-party perceptions. The editor is part of an interactive dashboard that uses trend charts and map projections to show how often and where relevant information is published, and to provide a real-time account of concepts that stakeholders associate with a topic.