Abstract
This study examines South Korean print media coverage of two traditional Korean clan villages, Hahoe and Yangdong, both designated World Heritage Site (WHS) in 2010 after nomination to the tentative list in 2001. The study explores the representation of these villages by Korean mass media leading up, and after the process of WHS designation. Findings suggest that the evolution of articulations of heritage and tourism require an event or concern that disrupts the existing interests and needs, and calls upon social agents to consider future implications and opportunities. Some articulations remain for longer periods of time if they continue to serve the needs of the present. The sociocultural significance and implications of the findings are discussed.
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