Abstract

Both popular and academic discourse has noted progressive change in the gender role portrayals of much-loved Disney princess characters. However, at present, little is known about children’s recognition of such changes, or of their interpretation of princesses’ gendered behavior. This study therefore asked 131 8–9-year-old UK children to attribute various feminine and masculine characteristics to ‘princesses’ both before and after watching an ‘old’ (Sleeping Beauty) versus ‘new’ (Moana) Disney princess movie. Post-movie they were also asked to attribute these characteristics to the princess characters (Aurora and Moana respectively) and were assessed on their labelling of thirteen popular female characters as ‘princesses’. Results showed that whilst children recognized the largely feminine versus androgynous gendered profiles of Aurora versus Moana respectively, viewing a ‘newer’ Disney movie did not change their perception of ‘princesses’ more broadly. Moreover, a large proportion of children did not identify Moana as a princess at all. Results therefore simultaneously complicate and enhance the current discussion regarding the influence of gender role models, particularly those within the Disney franchise, on the development of gender knowledge and identity in young children.

Highlights

  • Previous studies have highlighted numerous issues concerning gender representation in Disney animated movies (England et al 2011)

  • Whilst feminine characteristics were attributed to Aurora and Moana at similar levels, Moana (M = 2.44, SD = 0.41) was attributed significantly more masculine characteristics than Aurora (M = 1.79, SD = 0.41)

  • In response to findings highlighting the changing gender role representations of Disney princesses (Hine et al 2018), this study provides an important contribution in assessing whether children themselves identify such changes

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Summary

Introduction

Previous studies have highlighted numerous issues concerning gender representation in Disney animated movies (England et al 2011). Female characters lack participation in key rescue behaviors and are highly limited in their romantic outcomes (England et al 2011; Davis 2006) Such findings support the notion that representations of women within pre-2003 animated Disney movies are not in line with societal developments regarding the role of women (Wiersma 2001). The central observations of studies on more recent movies have identified the change in representations of women over time

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