Abstract
The helper's allocation of helping resources to multiple recipients often involves a trade-off between equality and efficiency. This research examines how the condition of potential recipients ("survival" or "development") influences the preferences for helping resources allocation in terms of equality and efficiency. Through seven studies, including a field study (Study 6), we discovered that helpers show a higher preference for equality over efficiency when recipients are in a survival situation (i.e., below the survival line) as opposed to in development situation (i.e., above the survival line). This phenomenon is attributed to the different priorities of deontological and utilitarian perspectives in survival and development situations (Studies 3 and 4). Our findings offer insights into the existing research on helping decisions and enhance the understanding of the trade-off between efficiency and equality among helpers. (PsycInfo Database Record (c) 2024 APA, all rights reserved).
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
